The MaisonParis

Gold, in the feminine

The Maison

Maison Aurèle is a Parisian haute couture house. Its ateliers make one-of-a-kind pieces by hand, where the rigour of tailoring meets the poetry of gold embroidery.

The name
Gold
Faithfulness

“Aurèle” is born of two words: aurum, Latin for gold, and fidélité — the Maison's faithfulness to the couture gesture, passed from hand to hand.

The atelier

The petites mains

Embroiderers, pattern-makers, atelier heads: in the heart of Paris, a small team turns every sketch into a one-of-a-kind piece over hundreds of hours of work.

Philosophy
01

The hand, above all

Every piece is cut, assembled and embroidered by hand by the atelier's petites mains. No two are ever quite alike.

02

Sculpted lines

Tailoring precision applied to couture: defined shoulders, marked waists, drapes held to the millimetre.

03

Noble materials

Silks, velvets, duchess satins and embroidered tulles, sourced from French and Italian textile houses.

04

A quiet elegance

Nothing ostentatious: ivory, black and gold, placed with restraint. Luxury is felt more than it is seen.

The salons

Private presentations, in Paris

Each season the Maison welcomes its clients in the salons of a hôtel particulier: a way to show couture up close, worn and lived in.

The lines

Collections

Haute couture collections and more intimate lines: Nacre, Minuit, Ivoire — and today, Fil d'or.