A brand identity is more than a logo. It is the set of signs that make your business recognizable at first glance.
What a brand identity includes
- The logo and its variations (color, black and white, compact version)
- The color palette
- Typefaces
- The style of images and icons
- Brand guidelines explaining how to use everything
Why it matters
A consistent identity makes your business recognizable and reassures customers. It sets you apart from competitors and saves time: your materials (website, cards, social media, brochures) are quicker to produce when the rules are clear.
Common mistakes
- A logo too complex to read at small sizes
- Too many colors or fonts
- A copied logo or one too close to another brand
- An identity that changes from one material to another
The link with your website
Your website is your brand's main showcase. When its design follows your brand guidelines, everything looks professional and consistent. That is why we create the brand identity and the website together.
Where to start
Define your values, your audience and what sets you apart. Only then does the graphic work begin. Contact us to talk about it.