Before reading a word, your customers see your logo, your colours and your style. That's often where trust is won. KOYOTEC, a branding agency in Ennasr, Tunis, creates logos and complete visual identities for companies, shops and personal brands in Tunisia and abroad.
Logo or brand identity: what's the difference?
The logo is the mark that represents your business. The brand identity is the whole system around it:
- the logo and its variants (horizontal, stacked, icon, single colour);
- a primary and secondary colour palette;
- typefaces for headings and body text;
- graphic elements, patterns or an illustration style;
- usage rules for photography, spacing and minimum sizes.
A logo alone doesn't make a brand recognisable. It is the consistent repetition of all these elements, on your website, social media, business cards and shopfront, that fixes your image in customers' minds.
An identity built from your business
We don't start by drawing. We start by understanding: what you sell, to whom, against which competitors, and what makes you different. That positioning work gives the design a clear direction.
A clinic, a restaurant, a law firm and a streetwear label don't need the same visual language. The aim is not to follow a trend but to create an identity that fits you and stays relevant for years.
What you receive
At the end of the project you have everything you need to use your brand without depending on us:
- logo files in every useful format (vector for print, PNG and SVG for the web, light and dark versions);
- brand guidelines as a PDF explaining how to use the logo, colours and typefaces;
- colour codes for screen and print;
- if you want them, applications: business cards, letterhead, email signature, social media templates, signage or packaging.
The brand is yours: the source files are handed over at delivery.
From logo to website, one consistent brand
A visual identity comes alive on the web. Because we also design websites, we can carry your new brand straight onto your site: same colours, same typefaces, same tone, with motion that brings it to life.
You avoid the common gap between a logo designed for print and a website that looks nothing like it.
Rebranding
Has your logo aged, does it fail at small sizes on a phone, or no longer match who you've become? A rebrand can be light (modernising, simplifying, new colours) or complete. We keep what your current customers recognise and fix what holds you back.
How much does a brand identity cost?
The budget depends mostly on scope: a logo alone, a logo with brand guidelines, or a complete identity with applications. The number of creative routes and the materials to design also matter.
After a first conversation, we send you a free, detailed quote. To understand what an identity includes, also read our article on logos and brand identity on the blog.