Choosing a trip starts with dreaming. For Escale Voyages, we imagined a site where destinations scroll by like a travel journal, each one sliding into the next.
The imagined brief
Escale Voyages is an agency organising tailor-made trips in Tunisia and abroad. Its clients want inspiration as much as reliable organisation. The site had to make people want to travel, present destinations visually and lead to a quote request.
The idea
Destination images form an arc in the middle of a white screen, like a fan of postcards. As you scroll, the arc turns and each image takes the place of the previous one, with its title below. Travel becomes continuous motion: one stopover leads to the next.
Art direction
Lots of white for air and light, black for text, and a lagoon blue as the accent colour. A single typeface, PP Neue Montreal, discreet and readable. The photographs carry all the emotion: landscapes, textures, travel details.
Motion
The image arc pivots as you scroll with slight depth, titles crossfade and the transition between destinations stays soft. The site is browsed like an interactive slideshow, with a mouse or a finger on mobile.
The journey
An immersive home page for inspiration, which can open onto a page per destination with the itinerary, dates and prices, then a quote request form. Each destination can thus become a well-ranked page on Google.
What this concept brings to a real brand
For a travel agency, hotel or events organiser, this concept shows how to spark dreams from the first second. Paired with detailed destination pages, it also attracts visitors searching for a specific trip on Google.
Concept: the brand and its brief were imagined by KOYOTEC to explore a creative direction. This is not a client project.