Diners often choose a restaurant on their phone, in seconds. For Table Yasmina, we imagined a website that makes you hungry, reassures you about the atmosphere and leads straight to a booking.
The imagined brief
Table Yasmina is a restaurant in Sidi Bou Saïd built on a bright dining room, seasonal cooking and attentive service. Its guests are locals, foreign visitors and groups for special occasions. The site had to present the spirit of the place and the menu, and make booking instant.
The idea
The site opens on a dark screen with the name "TABLE YASMINA" in tight letters and a simple button to enter. This threshold creates a small ceremony, like pushing a door open. Then the "white room" reveals itself: materials, light, presence, in a few short sentences.
Art direction
A warm, restrained palette: ecru, taupe grey, deep brown and a brick red for accents. Roslindale, an expressive serif, gives character to the name and headings; Host Grotesk keeps the menu readable; DM Mono handles details like portion weights and prices, like a printed menu.
Motion
A loading screen counts to one hundred before opening, headings double and slide, and sections fade in gently. It all stays smooth on mobile, because the decision is often made on a phone, in the street or at a hotel.
The journey
Four steps, like a meal: home, "Essence" for the story and atmosphere, the "Carte" broken down by time of day, then "Book". Links to Instagram, Google and online booking are always within thumb's reach.
What this concept brings to a real brand
For a restaurant, café or hotel, this concept shows the importance of a menu that reads well online, a well-told atmosphere and an always-visible booking button. Paired with a well-kept Google Business Profile, this kind of site helps you appear in local searches.
Concept: the brand and its brief were imagined by KOYOTEC to explore a creative direction. This is not a client project.