A dietitian doesn't sell diets: she supports people. For Dr. Selma Haddad, we imagined a warm, bilingual website that builds trust and makes visitors want to book an appointment.
The imagined brief
Selma Haddad is a dietitian-nutritionist in La Soukra. She sees patients in her practice — weight, children, diabetes, cholesterol, fasting — appears in the media and shares advice with a large online community. Her patients speak French and Arabic. The site had to present her approach and services, and make booking obvious.
The idea
The promise fits in one sentence, in two languages: "Bien manger, c'est se soigner chaque jour" (eating well is daily care) and its Arabic counterpart. Below, a circular carousel of colourful dishes turns gently, like a plate being presented. The "Book an appointment" button stays visible at all times.
Art direction
A deep, almost botanical forest green carries the design, with soft gold for accents. Headings in Cormorant Garamond mix roman and italic for an elegant yet approachable tone; the Great Vibes signature adds a personal touch. Amiri, a classic Arabic typeface, sets the Arabic copy with the same care as the French.
Motion
The image carousel turns as you scroll, sections fade in, and "In the practice", "In the media" and "With my community" follow one another like three chapters. Animations stay light so the site loads quickly on mobile, where most patients will see it.
The journey
Five pages, designed for a busy patient: home and promise, About for the background and approach, Services for the consultations offered, Advice for articles and tips, and Contact with the practice address and booking. Every page repeats the booking button.
What this concept brings to a real brand
For a health professional, trust comes from clarity: who you are, what you offer, where and how to book. This concept also shows the value of a well-built French-Arabic website, which reaches every patient and improves local visibility on Google.
Concept: the brand and its brief were imagined by KOYOTEC to explore a creative direction. This is not a client project.