In a professional kitchen, everything is about flow: produce comes in, moves forward and never doubles back. For Ligne Inox, we imagined a site that makes this principle visible, on a sheet of stainless steel and a plan that draws itself before your eyes.
The imagined brief
Ligne Inox is a design office that plans the equipment and layout of professional kitchens and laundries: hotels, restaurants, clinics, schools, pastry labs. The work is technical and often invisible. The site had to make it concrete and desirable, and convince facility managers to book a meeting.
The idea
The common thread, quite literally, is the "forward flow", the hygiene rule that no flow may ever double back. As you scroll, the screen locks, a kitchen plan draws itself line by line, then a red line crosses the six zones in order: delivery, storage, preparation, cooking, service, dishwashing. Each zone lights up with its caption.
Art direction
A brushed-steel background in WebGL, dark or bright depending on the section, and a single red, kept for the flow line, the calls to action and the logo. Geist for headings and text, Fraunces italic for accents, Geist Mono for dimensions and zone codes, as on a real plan. The logo is the steel plate crossed by the red line.
Motion
The steel ripples under the cursor through a wave simulation, light sweeps slowly across it and the brushing stretches with scroll speed. From page to page, the camera moves over the plan to frame the zone tied to each service, and pages change behind a curtain crossed by the red line.
The journey
Four pages: home with the forward-flow demonstration, the office and its manifesto, the services as stacked cards with their technical expertise, then contact with a project form. Every page is rendered to HTML at build time, so search engines can read it without waiting for JavaScript.
What this concept brings to a real brand
For a design office, an architect or any technical business, this concept shows that complex expertise can be understood without jargon: you just show it in motion. The same idea works for a factory, a laboratory or any business built on a process.
Concept: the brand and its brief were imagined by KOYOTEC to explore a creative direction. This is not a client project.